Thursday, April 10, 2014

False Claims by Search Engine Marketeers, Part 2 of 3

Note: this is the second in a 3-part series to help you wade through unsolicited commercial E-mail messages pertaining to claimed deficiencies in your website's Search Engine Visibility.

3. Myth: "We can guarantee you a permanent position on Google (or your money back)."

    Actuality: Search engines shuffle rankings periodically, and have as their goal to present fresh results to website visitors.  The algorithms that search engines use for ranking undergo continual changes, even frequently.  Therefore the same websites do not always appear in the same positions.

4. Myth: "We will submit your website to thousands of directories and indexes."

    Actuality: Because more than 90% of a website's traffic comes from the two dozen best known search engines, directories, and industry-specific website indexes, submitting a website listing to others provides little benefit.  The "thousands" referred to are the free-listings sites which deal exclusively in spam and spamming websites.

 { Reference:  Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }

At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.

We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.

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