Monday, August 10, 2015
Fitness and Health company website goes mobile
Tuesday, August 4, 2015
Library Services website now mobile-friendly
Check out Northern Lights Library Network on your mobile device.
The content now adjusts to the screen size and orientation of most mobile devices, and looks great on large desktop screens too! Have you looked at your own business website with a smartphone recently? We can help you make the changes you need to get your company's website looking its best - so your current and potential clients can communicate with you easily.
The content now adjusts to the screen size and orientation of most mobile devices, and looks great on large desktop screens too! Have you looked at your own business website with a smartphone recently? We can help you make the changes you need to get your company's website looking its best - so your current and potential clients can communicate with you easily.
Wednesday, July 29, 2015
Photographer's website now mobile ready
Wednesday, August 6, 2014
Find Factor of 4 on Facebook
Find us on facebook and like our page! facebook.com/factorof4
Factor of 4 can be your guide through the complexity of creating and maintaining an internet presence for your business. Factor of 4 embodies an alliance of professionals with decades of consulting, design, and development experience in networked computer-systems applications - including mobile-friendly websites, interactive media, interface design, visual communication, graphic design, internet streaming video, databases, networking and social media.
Factor of 4 can be your guide through the complexity of creating and maintaining an internet presence for your business. Factor of 4 embodies an alliance of professionals with decades of consulting, design, and development experience in networked computer-systems applications - including mobile-friendly websites, interactive media, interface design, visual communication, graphic design, internet streaming video, databases, networking and social media.
Wednesday, May 28, 2014
False Claims by Search Engine Marketeers, Part 3 of 3
Note: this is the third in a 3-part series to help you wade
through unsolicited commercial E-mail messages pertaining to claimed
deficiencies in your website's Search Engine Visibility.
5. Myth: "You don't have to change your website to achieve high rankings. Investing in search engine indexing coding of your website is not a good investment compared to funding Pay-Per-Click ad campaigns on search engines."
Actuality: "Natural" or "organic" ranking derived from carefully crafted search engine indexing code on each page of your site can often achieve excellent rankings. Pay-Per-Click advertising works even better when the basics are covered. There is no substitute for skillful writing applied to each page of your website.
6. Myth: "We can promise 'instantaneous' link popularity for your website."
Actuality: Some search engine marketeers build very large sets of pages from links to artificially inflate link popularity by utilizing domain names which have expired on website directory services such as Yahoo and Open Directory. Some of these are clearly meant to exploit search engines. The purpose of a link is to provide more relevant information to a website visitor and not be an advertisement. Search engines rapidly discover and remove such links from their database and penalize the sites which utilize them. Developing quality links takes months of time to achieve real benefits.
{ Reference: Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }
At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.
We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.
5. Myth: "You don't have to change your website to achieve high rankings. Investing in search engine indexing coding of your website is not a good investment compared to funding Pay-Per-Click ad campaigns on search engines."
Actuality: "Natural" or "organic" ranking derived from carefully crafted search engine indexing code on each page of your site can often achieve excellent rankings. Pay-Per-Click advertising works even better when the basics are covered. There is no substitute for skillful writing applied to each page of your website.
6. Myth: "We can promise 'instantaneous' link popularity for your website."
Actuality: Some search engine marketeers build very large sets of pages from links to artificially inflate link popularity by utilizing domain names which have expired on website directory services such as Yahoo and Open Directory. Some of these are clearly meant to exploit search engines. The purpose of a link is to provide more relevant information to a website visitor and not be an advertisement. Search engines rapidly discover and remove such links from their database and penalize the sites which utilize them. Developing quality links takes months of time to achieve real benefits.
{ Reference: Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }
At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.
We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.
Thursday, April 10, 2014
False Claims by Search Engine Marketeers, Part 2 of 3
Note: this is the second in a 3-part series to help you wade
through unsolicited commercial E-mail messages pertaining to claimed
deficiencies in your website's Search Engine Visibility.
3. Myth: "We can guarantee you a permanent position on Google (or your money back)."
Actuality: Search engines shuffle rankings periodically, and have as their goal to present fresh results to website visitors. The algorithms that search engines use for ranking undergo continual changes, even frequently. Therefore the same websites do not always appear in the same positions.
4. Myth: "We will submit your website to thousands of directories and indexes."
Actuality: Because more than 90% of a website's traffic comes from the two dozen best known search engines, directories, and industry-specific website indexes, submitting a website listing to others provides little benefit. The "thousands" referred to are the free-listings sites which deal exclusively in spam and spamming websites.
{ Reference: Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }
At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.
We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.
3. Myth: "We can guarantee you a permanent position on Google (or your money back)."
Actuality: Search engines shuffle rankings periodically, and have as their goal to present fresh results to website visitors. The algorithms that search engines use for ranking undergo continual changes, even frequently. Therefore the same websites do not always appear in the same positions.
4. Myth: "We will submit your website to thousands of directories and indexes."
Actuality: Because more than 90% of a website's traffic comes from the two dozen best known search engines, directories, and industry-specific website indexes, submitting a website listing to others provides little benefit. The "thousands" referred to are the free-listings sites which deal exclusively in spam and spamming websites.
{ Reference: Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }
At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.
We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.
Saturday, March 15, 2014
False Claims by Search Engine Marketeers, Part 1 of 3
Note: this is the first in a 3-part series to help you wade through unsolicited commercial E-mail messages pertaining to claimed deficiencies in your website's Search Engine Visibility.
1. Myth: "We can get your website on the first page of Google."
Actuality: The goal of search engine optimization is to make a website easy to find from search engines: over time, with consistent, qualified traffic. Search engine marketeers who purchase domain names, cross-link lists of hundreds of sites in a short-term attempt to raise rankings actually will penalize the search engine rankings of your website in the long run.
2. Myth: "Our free search engine report shows that your website is not ranked high at all."
Actuality: The report they present for free is usually based on a few very general keyword phrases or a set of keywords that is not important your industry or specialty. The website statistics report from your web hosting provider is the hard data which shows what the actual traffic is, and for what key phrases. If your website is new or has undergone a redesign, it can take from two to six weeks for search engines to re-index the site.
{ Reference: Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }
At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.
We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.
1. Myth: "We can get your website on the first page of Google."
Actuality: The goal of search engine optimization is to make a website easy to find from search engines: over time, with consistent, qualified traffic. Search engine marketeers who purchase domain names, cross-link lists of hundreds of sites in a short-term attempt to raise rankings actually will penalize the search engine rankings of your website in the long run.
2. Myth: "Our free search engine report shows that your website is not ranked high at all."
Actuality: The report they present for free is usually based on a few very general keyword phrases or a set of keywords that is not important your industry or specialty. The website statistics report from your web hosting provider is the hard data which shows what the actual traffic is, and for what key phrases. If your website is new or has undergone a redesign, it can take from two to six weeks for search engines to re-index the site.
{ Reference: Search Engine Visibility, 2003 (2nd Ed., 2008) by Shari Thurow, New Riders Publishing, 297 pages. }
At Factor of 4, we provide a highly detailed website statistics report for the websites that we host and from this we can determine:
- Actual traffic by unique visitors.
- How many times and from what websites a site visitor followed a link to get to your site.
- What keyphrases were most frequently used to find your website from a search.
We work with you to create skillfully coded webpages optimized to be visible to the audiences you are trying to reach.
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